We’ve all been through it! What you ask? We’ve been through a year like we’ve never experienced before. As marketers and advertisers, it seems as if we are still in the slow season of the pandemic, yet a typical what would be TV upfront season or vacation time with Memorial Day and Summer back around the block in a new year. It’s still those familiar times, yet oddly a time to get back to a new normal, still. Look around. How have your days changed? Do you get up at the same time that you did a year ago? Is your routine the same, your job, homelife, or as a marketing professional, is your brand even the same? If it is, kudos to you. If not, read more!
Even brands are going through shifts of slow down, and now a resurgence of renewed pace and momentum in a world middle-to-post pandemic.
Brands need to determine who their new customer is. Where did the old ones go? Or did your brand have a shift of consumers at all? Business shifted in ways never imagined and not all for the most challenging of ways, but for the good too. It’s how we look at the energy of what has evolved in our business models, our business, staff, messaging, logos, and what the brand brings to the table overall.
It’s a new season to discuss, dissect and formulate brands to the here and now and what’s to become.
Companies are awaiting a resurgence in sales, a turn-around but have they looked at who their customers really are right now? Are they speaking a new message based on who their new audience is, what their new world is? Does the familiar brand reflect today?
What do people know and think about your product therein lies your sales for tomorrow.
It’s said for people that your thoughts bring about your reality. Well, that’s the same for brand ideology.
The energy created around your brand formulates the thinking of your target consumer.
Energy: the capacity of vigorous activity; available power. The habit of vigorous activity. The ability to act, lead others, effect.
It’s time to refocus brands. It’s time to tap into the energy of who and where your company is today and where it is going. There’s no more time to wait and think. Have the process work for you and your brand, your client’s brand. Whether a business, an entrepreneur or creative executive, reach out to start the process of chemetic brand energy. Your brand is waiting and will thank you in sales sooner than later!
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